Veraleza is a company with more than 30 years of experience in the sector, with several locations throughout the Iberian Peninsula, Colombia, and the Netherlands (Aalsmeer), and a consolidated team of experts, who are responsible for guiding and advising clients in everything they need, in line with our business culture. The Veraleza team is characterized by values such as love for the land, as it is the environment and origin of almost everything we do, which is why we strive to give back what it offers us by respecting, caring for, and defending it; Passion for work and a love for the tasks we perform; a weakness for beauty and curiosity for the old, respecting tradition and the knowledge passed down through generations, while at the same time betting on innovative and surprising solutions. We have four main departments: - Cut Flowers: At Veraleza, we market all kinds of cut flowers, with an extensive catalog of merchandise imported from the best producers worldwide. We have our own crops located in climate-differentiated areas, mainly in Galicia, southern Portugal, Ecuador, and Colombia. Our facilities in Flora Holland (Aalsmeer, Netherlands), the largest flower auction in the world, allow us to supervise daily purchases to ensure the quality of the products our clients will receive. - Ornamental Plants: We have two major areas within this department: indoor plants and outdoor plants. In our facilities, you can find everything from large trees to small seasonal plants. With more than 10,000 references, we provide immediate service to florists, garden centers, wholesalers, and both public and private gardening companies. Our own production is located in Galicia (Atlantic climate) and Almería (Mediterranean climate). In Portugal, we also have crops in the Lisbon and Algarve areas, with a warmer climate. We have long-term agreements with producers in the Netherlands and Belgium to ensure the availability of large volumes with the highest quality standards. - Accessories: This department offers a wide and varied catalog that includes everything from basic technical materials and tools such as sponges, ribbons, or cellophane to decorative elements or furniture. We closely follow the latest trends. We pay special attention to campaigns for Valentine’s Day, spring and weddings, Easter, Saints, and Christmas, where you can visit our showrooms in Galicia, Asturias, Porto, and Lisbon, which the master florist and designer Jordi Abello creates and presents each collection with the latest innovations. - Garden: This department offers everything needed to create a domestic garden, including vegetables, fruits, seeds, fertilizers, etc. The main clients of this department are agricultural stores, and it is experiencing strong growth due to a social trend that seeks quality, organic, and healthy products for food. MULTI-CHANNEL DISTRIBUTION: - Self-Sales Vehicles: Through a fleet of our own refrigerated vehicles, we travel to the client to supply them with goods. We conduct regular routes throughout the northwest of the Iberian Peninsula, allowing us to deliver merchandise with the highest quality and freshness several times a week. - Sales Points: Wholesalers and retailers can go directly to six of our locations to purchase cut flowers, ornamental plants, and accessories. - Online Store: This is dedicated to the sale of our goods, which we ship to the customer through a distribution service with coverage throughout the peninsula, and soon to the islands within a maximum of 24 hours. - Logistics: Through a fleet of our own and external refrigerated vehicles, we ensure the delivery of purchases.